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Inspired Action and Follow Through
A PR, content marketing and interactive video agency specializing in revenue producing marketing solutions for strip malls, shopping centers and retail brands.
Results
- Increase traffic at the mall
- Increase foot traffic locally (i.e. pizza store, nail salon, gym etc.)
- Retain and motivate retailers
- Build a replicable program for other properties
Mall traffic measures
- Engagement of tenants in program
- Visits and engagement (i.e. Google metrics) with website and inbound links
- Likes, follows, shares, mentions, posts and contributed content from mall tenants, customers and the broader community to social media (Blog, Facebook, Twitter, Pinterest and Instagram)
- Media coverage and mentions
Strategy
- Become significantly more visible online than the local discount outlet
- Build mailing list with loyalty incentives to promote return visits
- Engage tenant retailers to participate by contributing content for social media (e.g. sales, coupons, special in-store events) in return for gaining increased traffic and sales in their stores
- Mall marketing and social media program becomes a valuable marketing channel
- Work with owners and rental agent through program
Deliverables
- Build local media list and issue monthly press releases
- Build blog, Facebook, Pinterest and Instagram pages as required
- Sixty posts per month across social media
- Increase event content on website and post to social media
- Encourage likes, follows and shares, and posts via daily monitoring and outreach activities externally to mall customers, government tourist agencies, chambers of commerce, service organizations, economic development organizations, online communities, online influencers; and internally to mall tenants, leasing agent, and retail chain social media teams
Content Marketing
- Set and execute a weekly editorial calendar for contributed articles, blog posts, e-newsletter, social media (Facebook, LinkedIn, Pinterest, Instagram, Twitter using unique hashtags)
- Post a Social Media “Like Us“ poster throughout the mall
- Produce a printed and e-version of a weekly video newsletter
Tenant Outreach
- Reach out to the mall’s tenants to gain their commitment to participate in the program
- Each store and restaurant has an agreed upon plan to consistently engage in social media activity, contribute content and appoint an in-store program champion
- Encourage posting of sales, coupons, candid in-store images, links to their social media sites to the mall’s online assets
Monthly Reports
- Summary of activities and results
- Traffic metrics on all platforms
Strip Malls Rock is a division of What If What Next.
Would you have 30 minutes to meet with our CEO, Howard Oliver for a quick brainstorming session focusing on your strip mall marketing strategies? Inquire at [email protected], 416-568-54254, or click here.
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