Community PR helps owners and operators create lasting relationships with their residents, prospective residents, suppliers, local communities, government officials, media outlets, organizations, and other stakeholders. A way to communicate a brand and a vision while building bridges to the greater local public. Community PR activities can include:
| Always be personally accessible Articles in local newspapers Build and maintain a business referral network Civic committee participation Contest Corporate and community organization partnerships Give Referrals Hand out flyers/posters/cards for other businesses Interviews Local TV and radio appearances Newsletters Open houses Participate in trade shows Partner with influencers Parties PR stunts Press releases Public forums Public speaking Send handwritten letters Social media platforms Special events Sponsorships Sports team sponsorships Volunteer activities |
Community PR efforts provide an opportunity to give back to the neighborhood by supporting local causes and initiatives. An effective community PR strategy ultimately helps multifamily properties achieve greater success in core business metrics. With targeted strategies and well-crafted messages, owners and operators can use their resources to make a lasting impact on their local communities, generate excitement around it from all corners of its local landscape and foster a sense of goodwill towards the property and increase tenant satisfaction levels.
#communitypr #multifamilymarketing #pr