Comprehensive SEO and Local SEO Services for The Multifamily Sector
We are excited to present our methodology for delivering SEO and Local SEO Services. This page outlines our services’ strategies, tools, and costs.
Our primary objectives for Property Management Companies and Owner/Operators in the Multifamily sector are as follows:
- Increase organic traffic to the corporate website and property pages (often stand-alone websites, thereby expanding the firm’s and their property’s online visibility.
- Optimize local search results to attract clients within property locations.
- Enhance website performance, user experience, and conversion rates.
II. Services Offered
We provide the following services:
- Maintain website and property subwebsites.
- Make changes and edits as required.
- Work to add new articles on an ongoing basis.
- Keyword Research and Optimization
- Thorough analysis of relevant keywords to target potential clients effectively.
- On-Page SEO
- Advanced Schema SEO.
- Every page and post will have high-ranking keywords, a meta description, and a title bar tag to rank highest within the Google Search Results Page for established search keywords pertinent to your business.
- Title Tags are set up for each Page/Post with Page Name.
- Delimiter + Brand Name Syntax.Insert appropriate H1, H2, and H3 header tags.
- Geotagging ensures Google knows the physical location of your headquarters.
- All page Images will have Alt Descriptors to rank within a Google Image Search.
- Setup Sitemap.xml and Off-Page SEO
- Backlink creation – submission to trusted local, provincial, national, and listings/directories niche blogs, social bookmarking, slide show marketing, forums/FAQ’s
- Place articles in relevant sites and publications to build inbound links.Local and Mobile SEO – Build local citations and local directory listings.Posts to owned social media – LinkedIn, Instagram, Twitter, and Facebook.
- Issue media releases, PR Distribution, & media sites.
- Local SEO
- Competitive targeting of nearby properties
- Optimization of Google Business Profile and other local directories.
- Implementation of NAP (Name, Address, Phone Number) consistency.
- Content Creation and Optimization
- Creation of engaging, informative content to establish authority and provide value to potential clients.
- Content on the website, Google My Business, Facebook, LinkedIn, Instagram, and Twitter sites and external publications.
- Technical SEO
- Comprehensive website audit and optimization for speed, mobile-friendliness, and user experience.
- Reporting and Analytics
- Key competitor tracking.
- Monthly reports detailing performance metrics, keyword rankings, and traffic insights.
III. Tools and Platforms
Our work will be driven by industry-leading tools including:
- Google Analytics
- Determine top sources of user traffic, gauge the success of their marketing activities and campaigns, track goal completions.
- Keyword research, competitive analysis, and tracking of search engine rankings.
- SEMRush Local.
- Local SEO optimization, including local keyword tracking, citation building, and review management.
- Yoast SEO is a WordPress plugin that helps your site perform better in search engines with a variety of features.
We request a monthly fee of $475 for the comprehensive SEO services explained above. Initial month’s subscriptions to SEMrush and SEMRush Local of $200.00 is essential to establish baselines. Where available, a one-time year’s subscription to Yoast Premium plugin with a $120.00 charge is requested. We can maintain this reasonable cost level through our use of AI tools and advanced Prompt Engineering techniques
Our proposed engagements commence immediately and continue on a month-to-month basis, with the option to adjust the scope of services as needed. We evaluate the success of projects after an initial three-to-six-month period.
V. Reporting and Communication
We provide monthly reports outlining progress, key performance indicators, and any recommended adjustments to the strategy. We are also available for regular meetings to discuss the campaign’s performance and address any queries or concerns.
VI. Terms and Conditions
Detailed terms and conditions will be included in a final agreement, covering aspects such as payment schedules, termination clauses, and confidentiality.
We are confident that our tailored SEO strategy will significantly enhance a Property Management Company’s online presence and local visibility for its properties.
For more information contact: Howard Oliver, Managing Director, What If What Next Consulting.