What If What Next

We specialize in helping small-to-medium-sized multifamily properties in regional markets thrive.

At What If What Next, we’re more than just marketers–we’re leading specialists in marketing Category B and C multifamily properties. With years of experience and a proven track record of success, we deeply understand the unique challenges and opportunities that come with these properties.

Our team of experts has the skills and expertise to help you achieve your marketing goals and drive real results. Whether you want to increase occupancy rates, improve tenant retention, or boost your online visibility, we’ll work closely with you to understand your unique needs and develop a customized strategy that aligns with your goals.

So why wait? You can CLICK HERE to get started on your first pilot project and see the difference for yourself. With our unwavering commitment to your success and a proven track record of excellence, you can trust What If What Next to take your property marketing efforts to the next level. We’d like to help you unlock the full potential of your multifamily property today.




What If What Next Consulting has a strong history in multifamily property marketing. Our passion is helping small-to-medium-sized multifamily properties in regional markets thrive. 

We are particularly interested in working for properties in transition, delivering modestly priced, highly effective marketing programs. Our team is committed to providing the resources and expertise needed to help your Class B or C property reach its full potential. With extensive experience in Local SEO and ChatGPT Content Marketing, we have a proven track record of generating higher social engagement rates, leads, property tours, and rentals.

Our expert marketing strategies and services are designed to make a noticeable difference in driving your property toward success. We are confident that our team can deliver on this promise, and we stand behind our work.  For detail on how we work, download our new e-Book Marketing Class C Multifamily Properties.



Property goals, unique brand guidelines, lead source targets, creative strategy, #ChatGPT consulting, property management training


Build and maintain frontend/backend, Local SEO


Google Business Profile Instagram, Facebook, WhatsApp, Twitter, TikTok, YouTube, email. 2 – 3 weekly posts


Graphic design and production of brochures, flyers, adverts, PR, email marketing, list building, content, community outreach

Harness the Marketing Power of Generative AI

Revolutionize your marketing strategies with cutting-edge Generative AI technology by partnering with our expert consulting team at Creative AI Services, a What If What Next division. Our team can help you maximize efficiency, reduce costs, and deliver exceptional results by leveraging the latest advancements in AI technology.

As leaders in the AI industry, our team is dedicated to staying at the forefront of this rapidly evolving technology through ongoing research and development. With our experience and knowledge, we can help you unlock the full potential of AI to take your marketing efforts to the next level. Contact us at www.creativeaiservices.com to learn how Creative AI Services can elevate your marketing and drive exceptional performance.

We have been working with What if What Next since October 2017 and have been nothing but completely satisfied.  Howard has shown his expertise and knowledge in content marketing and social media advertising across our commercial and residential portfolios.  He has set up and monitored our accounts with Twitter, Facebook, and various other social media sites and was our presence online.  He has worked well with our team and expanded our efforts across our various platforms with his creative approach.  I highly recommend Howard and his company for any job that would draw upon his skills and proven record of contributing to marketing. ” Shana Szachtel, Advanced Precision Group

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